Introduction
This precedent is designed to govern the use of an influencer’s name, image, and likeness in advertising and promotional materials.
The document sets out the terms on which endorsement rights are granted, including consent to use images, media rights, and scope of promotional use across digital and social media platforms.
It includes provisions dealing with copyright authorisation, warranties, release of liability, and use across all forms of media.
This precedent provides a practical starting point for businesses engaging influencers, content creators, and brand ambassadors for marketing and promotional purposes.
What is an Influencer Agreement?
An influencer agreement is a legal document that allows a business to use an influencer’s name, image, or likeness for advertising and promotional purposes.
It is commonly used as an endorsement agreement or talent release form, particularly where media rights and advertising consent are required across multiple platforms.
Professionally Drafted Legal Precedent
Prepared by Australian legal professionals, this precedent provides a practical framework for use with the Contract for Sale and Purchase of Land 2026.
The document is fully editable in Microsoft Word and ready for immediate use.
At A Glance
What This Document Covers
• Use of name, image and likeness
• Advertising and promotional rights
• Social media and digital media consent
• Commercial endorsement arrangements
Key Clauses Included
• Consent and release provisions
• Copyright authorisation
• Warranties and representations
• Use across all media formats
Typical Use
• Social media campaigns
• Influencer marketing promotions
• Brand endorsements
• Use of influencer images in advertising
Download Details
• Lawyer-drafted precedent
• Suitable for Australian use
• Fully editable Microsoft Word document
• Instant download available immediately after purchase
Drafted by Legal Professionals
Our precedents are prepared by Australian legal practitioners and reflect commonly used legal drafting standards.
Practical and Easy to Use
Each template provides a structured framework that can be adapted to suit the specific transaction or matter.
Instant Access
Download immediately after purchase and edit the document in Microsoft Word to suit your requirements.
Related Precedents
Also Known As
This document may also be referred to as:
• Influencer contract
• Endorsement agreement
• Talent release form
• Image release agreement
Frequently Asked Questions
What is an influencer agreement?
An influencer agreement is a legal document that allows a business to use an influencer’s name, image, or likeness in advertising and promotional materials.
When should this document be used?
This document should be used when engaging influencers or content creators where consent is required to use their image, likeness, or promotional content in marketing campaigns.
Does this include copyright rights?
Yes. This agreement includes provisions allowing the use of images, likeness, and related materials across various media formats.
Can this document be customised?
Yes. This precedent is fully editable and can be tailored to reflect payment, scope of use, and specific endorsement arrangements.
Influencer Agreement – Instant Download
• Lawyer-drafted influencer agreement
• Suitable for Australian legal use
• Fully editable Microsoft Word document
• Includes consent, release and media rights provisions
• Instant download available immediately after purchase
Used by lawyers, businesses and commercial operators across Australia.
Download This Precedent
Instant download. Fully editable Microsoft Word format. Includes practical drafting guidance.
This document is provided on an “as is” basis without any warranties, express or implied.